The deal also calls for an exclusive Pepsi Smash concert this summer at the Kodak Theater in Los Angeles on July 29, the first stop of Carey’s tour. Pepsi has featured a diverse range of chart-topping songs in marketing campaigns, concerts, and commercials.Mariah Carey has inked a unique deal with Pepsi to write and record original downloadable ringtones a part of a summer promotion. Her current album, The Emancipation of Mimi, went five times platinum. Mariah Carey has won five Grammy Awards, eight American Music Awards, Billboard's Artist of the Decade Award, and the World Music Award for World's Best Selling Female Artist of the Millennium. Fans will be able to win tickets to the show, Carey's first full concert performance in over three years, via radio and retail promotions. Mariah's partnership with Pepsi also included a Pepsi Smash concert the summer of 2006 at the intimate Kodak Theater in Los Angeles, which will be the first stop of her highly anticipated tour. Mariah Carey kicked off the ring tone promotion with a national TV commercial in May 2006.
It was a great creative outlet because musically I could do things here that I would never think to do for one of my albums," said Mariah Carey. This is the first time top musicians and producers have written music and lyrics in the ringtone format for a large scale promotion.Ĭonsumers had the opportunity to win their choice of Motorola phones including the Motorola RAZR and Motorola SLVR.
Pepsi and Motorola gave music fans the opportunity to download more than a hundred original ringtones created for the program by hot artists, including twenty original voice and music tones written and produced by Mariah Carey.
Mariah Carey wrote and recorded original ringtones that became available through the Pepsi Cool Tones and Motorola Phones promotion. : Mariah Carey Pepsi : Top female singer will write and record original ringtones for Cool Tones and Motorola phones promotion this summer
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